Wednesday, August 17, 2005

What future for TV advertising?

Further evidence of the decreasing amount of TV consumed was in evidence today.
http://www.mediabuyerplanner.com/2005/08/16/gaming_hours_up_tv_down/index.php
This article in Media Buyer Planner indicates that 25% of gamers watch less TV.
More own mobile phones and 48% play games on the phone.
These are significant changes in media consumption. Many have written that the 30 second commercial is not dead, but surely its salience for even mass market advertisers is reducing.
Is it time to buy outdoor like no tomorrow????
For one thing the L word has shown that powerful creative can cover two media.

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