As Apple announces it's move to do for video what iPod did for music I can only reflect upon the superb opportunity that this presents. The squashing of Bit Torrent and accompanying websites that offered sharing of video files was a protectionist and anti-market move by the distributors of video. At least the long-term fiasco in the music industry due to the legal cases against Napster et al might be avoided. The consumer has clearly shown that he/she wants video downloads. The companies that can make this happen profitably deserve success, and hopefully the folks that place obstacles in the path of the free market will get what they deserve.
Thursday, October 13, 2005
About time too
Internet Spend Outstrips Outdoor
UK Internet spend has started to outstrip Outdoor spend according to new figures published by e-marketer. www.emarketer.com
Broadband penetration in the UK has also outstripped US take up of the faster service. It seems that the advertisers' money is following the audience, and quite right too.
The issue this poses - what's the future for Radio??? Even iPod is doing video on demand. Will the car and the workplace eventually become the only venues for the consumption of radio?
Even in the US - too many Ads is a turn off
http://www.mediabuyerplanner.com/2005/10/12/sixact_format_turns_off/index.php
More material to add to the "Is the 30 sec spot dying?" debate. It appears from a recent USA today article that I picked up from Media Buyer Planner that the audience is complaining about the 6 act format for TV shows. In the UK "Lost" is an example of this format. Perhaps the stations have overstepped the mark? The audience wants to watch the show and in an era of "must see TV" complaints about the amount of commercials during the programme might seem an inevitable side effect. What price the premium slot just before or after the show if this reaction escalates?
Tuesday, October 11, 2005
Listenomics - The next new marketing term?
Tuesday, October 04, 2005
The growing influence of conversations via the Internet
Monday, October 03, 2005
Fabulous new Guinness Advertisement
Despite siren voices calling for the end of the traditional 30 second TV commercial Guinness has delivered a fabulous new 50 second advertisement. It is a wonderful journey back in time and uses the tag line "Good Things Come to those who wait." It's a wonderful piece of marketing communications work with a return to an old popular tag with superb cut through creativity - put money on it for next year's Clios is my view - Have your view here
http://www.whizzvidshosting.com/noitulove/BWread.html