I'd appreciate your views

A bit of shameless self-promotion today, and the promotion of my co-authors who have recently worked together under the editorship of Justin Kirby and Dr. Paul Marsden.

The book - Connected Marketing is published. Why not take a look at the micro-site for the book?

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http://www.connectedmarketing.org

There is also a quiz to promote it over at adland:

http://ad-rag.com/125760.php

Good luck and I hope you buy and enjoy the book
If you do tell me and if you don't tell me too.

Advice For Viral Advertisers

Here's a url I received from Justin Kirby of DMC (www.dmc.co.uk)

"sincere viral advice for those unfamiliar with sarcasm"

http://ad-rag.com/125672.php

This is a very amusing take on the world of viral from a more serious group of brand builders in the field. I am let smiling yet wondering whether or not the pioneering element of semi-clad women and horrific images is perhaps just a precursor to success in the manner of Channel 4 (www.channel4.com) and five (www.five.tv) as TV stations.

Alan Sugar and Advertising

In the Sunday Times yesterday I read about a speech Mr Sugar gave at a marketing conference . In a similar vein to his recent piece in the Independent Mr Sugar criticised TV advertising because it interrupts the programmes and is too arty . I enjoy his earthy delivery but I am slightly cynical given Mr Sugar 's self promotion and the fact that he stars in a series that could be described as a one hour advertisement . My view is that the quality of the advertisements ' content is the important element .

Online Advertising Predictions

Today's Marketing Vox contains some very interesting predictions for advertising in 2006.
Marketing Vox Top 10 for 2006
Further details can be found at 24/7Real Media Website
I am very interested in the brand building opportunity that is predicted from SEM. Simple copywriting will come into play with the links created by the Google searches. A real opportunity for a new area of copywriting that works for brands rather than very functional "buy your stuff here" wording.
The predictions are very interesting, but always bear in mind that 30% of the population are digi-phobic according to Dave Chaffey the Internet guru. So although the trends are occurring perhaps the "real mass market revolution" is a little further away than the net based workers and surf junkies would like to think.

Cravendale - so good the cows want it back

What a fabulous campaign. Milk so good the cows want it back

www.protectingthetaste.com

This shows how great advertising can differentiate the most standard commodity product.

In my local supermarket 1 litre of Cravendale is 60p per litre vs. 47.8p for "standard semi-skimmed

www.asda.com

Take a look it's a great piece of work

Very pleasing on the eye Bravia Advertisement

http://www.bravia-advert.com/commercial/bravia02lowqt.html
The above url links to the making of the newly released Sony Bravia advertisement. It's a great advertisement with a full information website all about the advertisement and its making. It's hard enough to catch a normal super ball but 250,000 of them on the Streets of San Francisco!