Vodafone under the tree

The new Vodafone Christmas Jingle advertisement has recently been playing in my head.

Is this a good thing for advertising?  Under the tree is the name of the tune and I can’t get it out of my head.  

So I can remember the jingle but could I remember the brand if I was not so preoccupied with advertising and how it works?

You can listen (and buy if you want) to the advertisement music here http://www.songofthesalesman.co.uk/ad.aspx?let=Vodafone

The music is by the Water Babies.

You can watch the band perform it here http://www.video-c.co.uk/radarwatch.asp?vidref=thew011&text=expanded&playback=S&player=QT

The advertisement itself can be seen here http://www.thewaterbabies.info/?gclid=CKX_lM6Oi4ICFRd5MAodDjEt1w

 

Advertising and music – irritating for me but some how a great Christmas effort fitting the brand and allowing a number of sponsorships to be shown, although the Man Utd one will be ending soon.

 

Honda Do It Again

Another fabulous advertisement from Honda. The advertisement shows a man singing along to a sound track of "Impossible Dream" sung by Andy Williams. As the man sings he uses various forms of transport to travel through some breathtaking scenery.
Take a look at the advertisement here.
Honda are almost single-handedly invigorating the TV advertising slot with a series of great advertisements from Cog, through Grrr to this new advertisement. I hope that it assists with the development of the brand. The brave team at Honda deserve some credit for their efforts.