I recently received this urban golf game via one of my "newsletters"
I have just played Urban Golf a Jaguar Advergame
This is one of many games that I have received recently.
My question is - How does this fit with the brand's integrated marcoms campaigns?
Is urbangolf an attempt by Jaguar to appeal to a "younger, cooler" generation of jag buyers?
The game graphics are good, but what does the image of the car at the start of every hole add to the image of Jaguar?
Certainly the player interacts with the brand for a long time 34.21 minutes in my case, however, there are many games and they are often similar so how effective are these advergames?
Welcome, My research interests are e-marcomms, in particular the use of viral advertising and blogs. If you have any comments about my blog or want to send me some information please send me an e-mail.
Good write up ferdinand porsche
ReplyDeleteGolf games are quite good but the real things is great, I have just come off the course at Polaris World and am enjoying a sandwich and drink with my laptop while I look around the web to see what is happening in the rest of the world.
ReplyDelete