Honda - Another Company moves money onto the web

Just picked up this headline from New Media Age. It seems that Honda the company that brought us "Cog" is moving a considerable amount of money to the web.

The Japanese car manufacturer is shifting 10% of its £20m-a-year above-the-line budget to the Web in an attempt to raise awareness of planned new product launches in 2006.
www.NMA.co.uk

This is further evidence of money moving away from the traditional media. TV may not be in total decline but customers are using the web and getting their information for their decisions from it.

When convergence happens and TV/Radio/Internet are all on the same machine in the majority of homes then content will be the key. How far away is this? I think it might be nearer than some commentators like to think.