A call from a reporter returned my attention to this Australian Tourist Board advertisement.
This advertisement was not cleared by the Broadcast Clearance Centre
Blooming heck the word "bloody" was considered too strong for television. I believe that there are standards of behaviour, but this antiquated censorship of a term used as an intensive rather than anything more malicious is plainly ridiculous. Why? Every weekend the Sunday papers contain ruder and more vulgar language but nobody censors the material, and the programme makers would often consider the term quite demure in comparison with the more extreme dialogue regularly used.
Rather a coup for the Australian Tourist Board who will get a much greater bang for their buck with the coverage this will receive in my view.
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