I recently received this urban golf game via one of my "newsletters"
I have just played Urban Golf a Jaguar Advergame
This is one of many games that I have received recently.
My question is - How does this fit with the brand's integrated marcoms campaigns?
Is urbangolf an attempt by Jaguar to appeal to a "younger, cooler" generation of jag buyers?
The game graphics are good, but what does the image of the car at the start of every hole add to the image of Jaguar?
Certainly the player interacts with the brand for a long time 34.21 minutes in my case, however, there are many games and they are often similar so how effective are these advergames?
Wednesday, May 25, 2005
Tuesday, May 24, 2005
Another great example of viral activity from Audi. It's noticeable that Audi have decided to move money from other media buying activity into viral, see Brand Republic.
This is a very interesting development, and I do enjoy the personalisation of this work.
It will be interesting to see whether the grwoing use of vital by car companies gives a competitive advantage. BMW, Mazda, Ford and Audi have all used viral. This is a high involvement product and it would be interesting to know whether the virals do tip the balance in favour of these organisations.
Thursday, May 19, 2005
Just seen a fantastic viral. The content is a parody of Star Wars.The Farm is the setting for the war against the supermarkets.
The content is fabulous it should spread rapidly.
The only problem might be the fact that the clip is 5minutes and some more.
Even my broadband took a good while to download the movie.
It seems that the age of VOD isn't quite here yet, but it's certainly getting closer.
You can view the viral here.