Tuesday, May 24, 2005

New Audi Viral

Another great example of viral activity from Audi. It's noticeable that Audi have decided to move money from other media buying activity into viral, see Brand Republic.

This is a very interesting development, and I do enjoy the personalisation of this work.

It will be interesting to see whether the grwoing use of vital by car companies gives a competitive advantage. BMW, Mazda, Ford and Audi have all used viral. This is a high involvement product and it would be interesting to know whether the virals do tip the balance in favour of these organisations.

No comments: