Tuesday, October 04, 2005

The growing influence of conversations via the Internet

In this short piece Jim Meskauskas highlights the growing influence of Internet based conversations.  Companies are increasingly aware of the role that WOM plays in the fortunes of their products and the example of P&G's response to the coffee machines provides clear evidence.
The Cluetrain Manifesto and the words of Seth Godin seem to be ringing true.  Set against this the increased consumption of TV in the USA www.adage.com - over 8 hours a day and marketers and advertisers are faced with a growing complexity.  Even though market research is available at their finger tips by scanning blogs and the Internet consumers are consuming more media, and more different formats of media.  This complicates the target - it's not necessarily moving, it's just that there are so many of them.  How can you converse with a customer base that is the size of P&G's????

15 comments:

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The Cluetrain Manifesto and the words of Seth Godin seem to be ringing true.

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By the internet the conversation is rapidly increasing.It is good in one way.

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This extension relies upon the old media delivering a platform from which these organisations can operate their new ideas.

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Companies are increasingly aware of the role that WOM plays in the fortunes of their products and the example of P&G's response to the coffee machines provides clear evidence.

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so the mobile operators must ti increase traffic and decrease the cost. an the 4G network is a good thing

Celebrity News said...

This kind of stuff make the next generation stupidier. I hope that facebook and tweeter will disappear real soon.

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Its just natural that conversations via the internet are going to grow more and more and there is nothing that we can do.

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the pic in the blog was really cool. i like the line written under it.