NEW YORK (AdAge.com) -- Internet advertising revenue for the first six months of 2005 hit a record new high, according to a report by the Interactive Advertising Bureau and PricewaterhouseCoopers, released at the Mixx Conference and Expo yesterday in New York.
Ad revenue for the second quarter totalled slightly less than $3 billion. For the first six months, revenue reached about $5.8 billion, which is a 26% increase over the first half of 2004.
The advertising "dollars" and pounds are being directed towards the Internet. Is this a sign of the increasing value of the Internet to Advertisers, or just another bubble. Time will tell, but I suspect that the quality of content and speed of access made possible by Broadband subscription ISP services are driving media time towards the Internet and with it the advertising money.