Wednesday, August 17, 2005

What future for TV advertising?

Further evidence of the decreasing amount of TV consumed was in evidence today.
http://www.mediabuyerplanner.com/2005/08/16/gaming_hours_up_tv_down/index.php
This article in Media Buyer Planner indicates that 25% of gamers watch less TV.
More own mobile phones and 48% play games on the phone.
These are significant changes in media consumption. Many have written that the 30 second commercial is not dead, but surely its salience for even mass market advertisers is reducing.
Is it time to buy outdoor like no tomorrow????
For one thing the L word has shown that powerful creative can cover two media.

8 comments:

V. Borealis said...

I just found it interesting that you and i are, apparently, the only two Bloggers with "viral advertising" listed in our interests.

Brian said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a business franchise program safelist site/blog. It pretty much covers business franchise program safelist related stuff.

Come and check it out if you get time :-)

Dan said...

Good blog but without truck advertising you have little chance of selling anything.

Brian said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a business franchise home safelist site/blog. It pretty much covers business franchise home safelist related stuff.

Come and check it out if you get time :-)

Infactahost.com said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a marketing jobs site/blog. It pretty much covers marketing jobs related stuff.

Come and check it out if you get time :-)

Anonymous said...

Click here if your LOOKING for "No Charge Online Advertising Channels For Any Business"

Anonymous said...

the World Wide Web is home to a great number of marketing opportunities that you could avail of,

Anonymous said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a downline home payplan safelist site/blog. It pretty much covers downline home payplan safelist related stuff. Plus you can advertise to billions using our downline home payplan safelist tools.

Come and check it out if you get time :-)