Saturday, August 06, 2005

Superb creative - but just how superb

Someone recently sent me a viral game for an old school version of Decathlon. The game was for an energy drink so very appropriate creative material.  The problem, the Decathlon only had one event!  This was a fantastic opportunity to generate brand interaction on a great platform.  However, I was left wanting more because when I qualified by winning the sprint (admittedly not on the first go!) I was expecting to play javelin.  

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