Friday, July 29, 2005

Greenpeace Lurid Viral


This viral has a very powerful message. It depicts a graphic exchange between Mr and Mrs Smith and is a satirical skit about the Bush/Blair relationship.
I am interested in the depiction of brand

The front page of the Greenpeace website mentions the types of activity that I would interpret as heartland Greenpeace viz. Dolphins, Whales, and taking action.
Yet it also includes this picture
It seems to me that this type of imagery (the viral and the fishfinger) are taking the brand into more militant territory. Greenpeace could have been considered a very "wholesome" activist group that was concerned about oil platforms and sea life but this new content seems to be taking the group towards a more aggressive, antagonistic stance.
Take a look at the viral it's fairly lurid and decide for yourself.

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