Wednesday, July 06, 2005

Search Engine Optimisation and the future of search behaviour

A number of articles that I have seen recently offer an opinion that SEO is a cottage industry. This seems to indicate that organisations are looking beyond directory listings.
The importance of Google position etc., seems obvious, but for how long???

Surely levels of awareness can be generated and the googling factor could be removed?

Our family business used a telephone directory for many years, now we have reduced our advertising to a line entry as the effect has been reduced through "off line" awareness in that business sector.

A number of organisations have tried to create and develop portals that would be the gateway to the web for their users. These portals would include and deliver all that the user wants. At the moment whilst many net users are "teched" up this opportunity seems to be small but will it all change when interactive TV becomes the gateway to the net? Perhaps Sky might replace google and we could all be sky-ving instead.

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