Thursday, October 13, 2005

Even in the US - too many Ads is a turn off

http://www.mediabuyerplanner.com/2005/10/12/sixact_format_turns_off/index.php

More material to add to the "Is the 30 sec spot dying?" debate. It appears from a recent USA today article that I picked up from Media Buyer Planner that the audience is complaining about the 6 act format for TV shows. In the UK "Lost" is an example of this format. Perhaps the stations have overstepped the mark? The audience wants to watch the show and in an era of "must see TV" complaints about the amount of commercials during the programme might seem an inevitable side effect. What price the premium slot just before or after the show if this reaction escalates?

14 comments:

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