In the Sunday Times yesterday I read about a speech Mr Sugar gave at a marketing conference . In a similar vein to his recent piece in the Independent Mr Sugar criticised TV advertising because it interrupts the programmes and is too arty . I enjoy his earthy delivery but I am slightly cynical given Mr Sugar 's self promotion and the fact that he stars in a series that could be described as a one hour advertisement . My view is that the quality of the advertisements ' content is the important element .
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