Wednesday, November 09, 2005

Online Advertising Predictions

Today's Marketing Vox contains some very interesting predictions for advertising in 2006.
Marketing Vox Top 10 for 2006
Further details can be found at 24/7Real Media Website
I am very interested in the brand building opportunity that is predicted from SEM. Simple copywriting will come into play with the links created by the Google searches. A real opportunity for a new area of copywriting that works for brands rather than very functional "buy your stuff here" wording.
The predictions are very interesting, but always bear in mind that 30% of the population are digi-phobic according to Dave Chaffey the Internet guru. So although the trends are occurring perhaps the "real mass market revolution" is a little further away than the net based workers and surf junkies would like to think.

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